Types of Facebook Ads

Types of Facebook Ads

Facebook Ads play a very crucial role in increasing your business as well as sales.

No doubts if you want to expand your business whether it is small, medium or large then you definitely require Facebook ads.

It will help you to generate brand awareness among your audience and of course ROI (Return on Investment).

There are total 11 Ad Campaign Objectives which you can use

Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop.

There are 11/13 Facebook Ads campaign objectives based on how you want to showcase your ad.

That depends on whether you are using Power Editor or Ads Manager. If you are starting out, then I will recommend using Ads Manager only.

However, I am putting here screenshot from both the places.

Power Editor:

Ads Manager

Let’s look in more detail how these campaign ad types look like:

  • App installs

Encourages installations of your mobile app.

You can promote any mobile app and target any mobile device.

Here is a screenshot of a demo Ad I created.

  • Brand awareness

This is format which you can use to promote your page along with your Facebook Page’s

Cover Picture or same dimension another picture (851*315).

However there is an option there which says ‘Add Website URL’.

Here is the screenshot:

After selecting the website URL option,

the Ad type becomes almost similar to other prominent Ad types like ‘Traffic’ & ‘Website Conversions’.

Have a look:

(I am not sure why they gave this option here)

The Ad Image dimension requirement changes after selecting this option.

It becomes 602*315.

  • Website Conversions

This is the Campaign type I use 90 out of 100 times.

You use it to get more website conversions like Sales, Leads, or any other action you may want from your webpage.

2 Essential Requirement to use this type of Ad objective is:

  • To get the Pixel Code
  • Install Pixel code on your ‘Landing Page’ & ‘Thank You’ page so conversions can be tracked.

This Ad is NO different from a normal traffic Ad.

But the real difference comes when tracking and conversions starts happening because of Pixel.

  • Engagement

By name it is quite evident that it is used for bringing engagement.

Now there are 3 types of engagements:

a.) Post Engagement

This is how the Ad creative looks.

You see absolutely no change from a regular Facebook Post (except that Sponsored text).

This is simply ‘Boost Post’ that is also shown on your Pages.

b.) Page Likes

Page Likes is another category under ‘Engagement’ campaign.

The Ad creative looks like this:
(Encouraging people to like the Page).

  • Event Response

Third Engagement category Ad is Event Response.

You can promote your any upcoming event attendees by running this Ad type.

Lead generation

Lead Generation Ads are special. With just 1 click your audience gets added to your email list.

No landing page, no thank you or anything else is required.

Run a good creative and leads will get signed up in one click.

Works very well in some niches and not so good in others.

One disadvantage is, the signup process is so quick that people sometimes don’t recognize you when you email them.


An absolutely similar Ad campaign objective just like Brand Awareness.

Product Catalog Sales

This is one campaign objective which you would love to master.

Typically used by eCom websites.

But it is used by almost every big player.

Remember, you look for a flight from Place A to Place B with the Price XX, and next second you see an Ad on Facebook which says “Flights from Place A to Place B are now discounted for Price XX”.

It asks you to add few important info about your product which is termed as catalogue.

See info here — https://www.facebook.com/business/help/1397294963910848#

Here is another example of this kind of Ad:

Store visits

This is what it’s description says — Promote multiple business locations to people who are nearby.

However, I haven’t setup any location so I don’t have any image of it from myself.

But here is a screenshot I got from the Facebook Blog.

Have a look:

You can clearly see this Ad is focused to give you directions to it’s business address.


Traffic is the campaign objective which was mighty popular until Website Conversion Ads came into existence.

You can guess by it’s name, the objective of the Ad is to bring Traffic to your Website.

But any day I will use Website Conversions Ads, as they are more result driven.

Here is a screenshot of how this will look.

Video views

You can promote your any existing video or new video with this objective.

Moreover, this Ad type also comes up with an option of adding the Website URL.

And then the ad creative looks like this:

This is quite prominent way to increase website traffic using the power of videos.

Definitely a must try!!

And last ad campaign type is:


The single objective with this campaign type is to get more people to message you on Facebook.

This is how it looks.

See that ‘Send Message’ call to action above)

Facebook Messenger is growing it’s presence rapidly and Facebook too is promoting Messenger by all it’s might.

A good long term investment in my opinion is building your audience on Messenger.

You can reach out to all of your audience whether it is 10 or 10,000 or 100,000 by simple one click, whenever you want to promote something.

Final Words about types of Facebook Ads

Now you know about the types of Facebook Ads.

This information is any day going to help you in choosing the best campaign objective.

I hope you start running perfect Facebook Ads as per your choice and turn up with good profits.

Any Query?

You can ask in the comment section below. I would love to hear from you.

Till then,

Bye Bye from Saurabh Bhatnagar

This article is originally posted on www.saurabhbhatnagar.com



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saurabh bhatnagar

saurabh bhatnagar


Founder Geekotech Inc. and USP Pvt. Ltd. | Internet Marketer | Entrepreneur | Speaker. One Word to describe me ‘PASSIONATE’.