How to turn your leads into paying customers
Welcome to today’s episode of the Alpha Marketing Podcast and today, we’re going to talk about lead magnets.
Why Lead Magnets??
Lead magnets are the only thing why people would want to subscribe to you or give you their emails so that you can start your email marketing.
In the last few articles, we talked a lot about email marketing but email marketing starts with the lead magnets.
So having good lead magnets means more leads.
But, that’s just one role of the lead magnet.
The second goal of the lead magnet is to qualify your subscriber for the next step because even if they have subscribed to you but they have not paid you anything till now or became your customer.
So, ultimately, if your lead magnet is good enough to give good value to your subscribers. It will automatically qualify them for the next big step i.e, to pay you money.
There is a general principle that we keep in mind when it comes to lead magnets. It is, “Let’s suppose if my main product can take people from A to Z, then my lead magnet should be good enough to take the person, at least from A to B or A to C.”
So there should be some sort of Journey!
When the subscriber covers that small journey with your lead magnet, then the probability of them trusting your product increases, and therefore, it becomes more likely for them to buy your product.”
So the first and the most important goal of your lead magnet is to get the email Id of the prospect. Thus, your lead magnet has to be exciting enough, engaging enough, curious enough for people so that they’re willing to give their emails id’s for them.
Another thing that you need to keep in the back of your mind is how easily, they can consume your lead magnet and get value out of it so that they can trust your product or services even further.
So, if I have to compare between two lead magnets, in which one is let’s suppose, a 30-page ebook, and the other is a 1-page cheatsheet, In that case, I would go with the 1-page cheatsheet because from the subscriber’s point of view, I would get immediate value out of that 1-page cheatsheet.
They are quick to absorb and quick to implement and if I can implement them fast, I’ll be able to get the results faster as compared to the 30-page ebook and that is going to help you qualify your prospect.
On the other hand, 50% of people would not even read the 30-page ebook and if they do not even read it, no matter if they are good enough to buy your product, you won’t be able to develop the trust to qualify them to buy your product because they did not have time to read a 30-page ebook.
So when it comes to making a choice between a 30-page ebook and a single-page cheat sheet, I’ll go with a single-page cheat sheet.
But, in case I’m getting a lesser number of email subscribers because of that 1-page cheat sheet, I’ll follow the first goal, which is to get more email subscribers.
The ideal combination is to get more email subscribers along with making the lead magnet easily implementable.
If you can keep both things going parallel to each other, that is the best-case scenario.
So this was a quick lead magnet strategy that you need to keep in mind and it is ultimately going to help you get more results.
This is it for this article, stay tuned for the upcoming ones.
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