4 Must-Have Tools for Every Marketer
We track the user journey of our prospects and analyze that till what point on the sales page did they scroll and even we can watch their scrolling pattern live during our launches.
It helps us to increase our sales. So somebody asked me that what tools do I use to do it. So I thought to make a podcast on this topic because a few more people would be needing it.
So, I will share this and a couple of more tools that will come on top of my mind that we use on our sales pages.
The tool that we use for user tracking and user journey is “Lucky Orange”.
In “Lucky Orange”, we can track the user journey. All the visitors that we have got on our sales page from a mobile or a laptop, we can see their recordings of the scrolling pattern.
We can see that to which exact point they visited our sales page and which button they clicked on.
Basically, we can see that who is currently on our sales page and what they are exactly doing.
Another tool that I use is “LetConvert”. It is a tool by which we can display that the dynamic social proof on our sales page.
You must have seen those callouts that display that “Saurabh has purchased the product”, “X has purchased the product”, “Y has purchased the product”. So LetConvert helps you with that kind of social proof.
There is one more hack in the LetConvert.
If you put the pixel script of LetConvert on your checkout page, it’s able to get you the name and email ID that people will enter on your checkout page.
So if those people go ahead and buy the product, that’s great. But even if those people do not buy the product, but have entered their name and email ID on your checkout page, then also LetConvert will track their details and will sync it into your autoresponder.
This means that you will have a database of people that you’ll know that these people have not bought, but have shown interest in purchasing the product.
So you can go and reach out to them to once again purchase the product.
Because see people may not buy the product because of thousands of reasons.
Maybe life happened, the internet was gone, OTP didn’t come. There can be thousands of reasons. But it doesn’t mean that those people are not interested in buying the product. They are interested. So if you reach out to them, you’ll get those sales.
We keep an automated abandoned cart sequence at the backend.
We know that who has bought and who hasn’t. So we exclude those who have bought, and we only send emails to those who have not bought. This automatically gives us more and more sales.
Another tool is “LetSetCom” which allows me to add timers and hello bar timers on the sales page.
But the best thing is that inside the FlexiFunnels we have already included timers, hello bar timers, evergreen timers, etc. So you don’t need to use this particular tool. Hence, you’re sorted.
Another tool that we definitely use is a Messenger Chatbot.
I use “ManyChat” for that. So that’s also something that I definitely use on my sales pages. I can put any other chatbot as well.
But the fact that I put messenger is because it’s a good chatbot. Another reason is that anyone who uses Messenger chatbot will automatically become a part of your messenger marketing list. So it has a dual benefit.
So that’s it for now. If I remember any other tool, I will definitely update you in my future podcasts.
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